Product Management

What is core action? Core Action for any product is the central theme of the product. It is the action performed by the user that will provide maximum utility the product has to offer. Once the user has performed this step repeatedly and successfully, one can be sure that the user understands the product and is comfortable in using the product. Why is core action important? Successful core action signifies that the user has derived major utility the product is offering. Repeat core action signifies that the product model is synced with the user’s mental model and the user would continue to use the product. Core Action becomes crucial from the point of view of NUX(New User Experience). The user onboarding process suffers immensely when the expected core action is not explicit to the new user. ...

What’s the need for ICP? Imagine that you are starting up with a new venture that is geared towards manufacturing candies. The candies that are in your mind fulfil a niche segment which no one has thought of yet. You are upbeat about what is to come. The investors have yet to be onboarded but you have some early capital that has been brought with the help of friends and family. Now, it’s the time to produce the “candies” you had in your mind for so long. ...

What is a user story? It is a high level description of a user requirement written from the end user’s perspective. In simpler terms the user story is a means the communicate to the developer what needs to be built How are user stories derived? User stories are derived from EPIC and user persona EPIC: It is a big chunk of work that has one common objective.It could be a feature, customer request or a business requirement. An epic usually takes more than a sprint to complete ...