I found this excellent product breakdown of Calm(Meditation App),How Calm uses premium to motivate. This article delves on the following key points: Meditation is often perceived as a challenging pursuit. The behavioral and mental shifts following regular meditation practice vary from person to person and typically emerge after a sustained period. Moreover, tailoring the environment to enhance each individual’s experience is not always possible. Consider the scenario where you’ve resolved to meditate, aiming to silence the cacophony of thoughts. You download an app and subscribe. Despite setting this intention and taking action, the likelihood of experiencing a transformative, day-altering meditation session is relatively slim. Contrast this with joining a gym. Discontent with your health and ongoing physical issues, you muster the courage to sign up for a premium gym membership. Surrounded by individuals showcasing their physical achievements, you’re motivated by the possibility of similar success. Your first session, amidst gleaming equipment, ignites a thrill and a satisfying sensation in your biceps, affirming your decision.
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